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Message First in Practice: Surreal

Surreal is a fast growing food brand that makes fun and delicious cereal inspired by the flavours children love - except it’s healthy, high in protein, and aimed at adults. Here's how they put their message first.

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Partnering with a freelancer, a consultant or HNW?

When you’re looking to expand your business, extend your products and services and deliver more value to your clients, who does your agency turn to?

Message First in Practice: Volvo

Ask anyone to name a car brand associated with safety, and they’ll give the same answer every time. Volvo. Pick any Volvo ad from the last sixty years, and you’ll see the power of message first in practice.

Message First Is Perfect For Designers

There’s a reason why we don’t sell design services ourselves. It’s because our message first approach doesn’t compete with designers or design agencies. It complements them. And it delivers many benefits for them.

Biden, The Democrats and Message First

If Joe Biden wants to put his country first, he has to put the right message first. Like many businesses, the Democrats has are stuck with promoting the wrong message. How do they change it?

The Foundations of Message First Marketing

Finding your key message? Putting it first?
That’s easy to do, when you put all the foundations in place with our three-step message first methodology.

The Unbeatable Benefits of Message First

Clear, focused brand messaging makes a huge difference. It drives results. And when you put message first, the benefits are even clearer….as you’ll see.

Message First in Practice: Marks & Spencer

Marks & Spencer (M&S) needs no introduction if you’ve spent any time in the UK. It’s one the country’s oldest retailers, renowned for its quality food, clothing and homeware. Here’s how the UK’s most trusted brand puts message first.

Copywriting agency Hampson Nattan Williams appointed by handl Group

Hampson Nattan Williams, the message-first marketing agency, has been handed the strategic messaging brief for handl Group.

Which comes first? Content or design?

It’s the age old debate. Copy or design? Design or copy? Then along comes message first to ask – why not both?

The five powerful benefits of a crystal clear brand tone of voice

Why is the way you talk so important? Let’s unpack the benefits of tone of voice – for agencies and their clients.

Writing for Behaviour – The Scarcity Effect

We all want what we can’t have, says Ben Hampson. It’s called the scarcity effect, and it’ll work in your marketing.

Writing for Behaviour – The Pratfall Effect

People like it when Ben Hampson falls over. There’s a reason for that. It’s all about psychology. It applies to copywriting too.