Clear, focused brand messaging is so obviously beneficial for your sales and marketing. It’s why so many companies invest so much time and effort into it. Because it drives results.
And when you put message first, the benefits are even clearer. Those benefits arrive faster. They impact more people in more departments. And they drive your conversions and your sales even higher.
For brands and businesses in every sector, putting message first:
1. Defines who you are
Get all the tools, all the insight and all the essential self-awareness and reflection to understand exactly what you stand for, what you stand against, and where you need to position your business to achieve the greatest success.
2. Identifies what your audience wants to hear
Uncover what makes your target audience tick, what motivates them, and what makes them want to buy your product or service. Message first quickly pinpoints their needs, desires and pain points to make sure your messaging truly resonates.
3. Provides clarity on your benefits
Don’t just make sure you and everyone in your organisation know your USPs. Be certain those USPs are understood and used as effectively as possible, transformed into the messaging that’s memorable for your team and convincing for your customers.
Plus, with your message first foundations in place, there’s always a starting point to spark more creative ideas for your company.
4. Improves briefs
Know what you want to accomplish with every piece of sales and marketing collateral when you’ve put message first. With the map in your hand you’ll know where you need to go, so delivering briefs to designers, developers, sales reps, paid search teams and anyone else you work with is quicker, simpler and clearer.
5. Simplifies production
Message first makes life easier for designers, developers, sales reps and any other team – internal or external. Whatever design elements you need, whatever development, deployment or implementation you’re looking for, message first gives everyone working with your brand that crystal clear understanding of how you want to look and sound, and what you want to say.
6. Streamlines processes
Eliminate repetitive fact-finding, time-consuming information sharing, under-cooked briefs and all those vital points that “someone forgot to mention”, whenever you’re creating any piece of content for your sales and marketing. Message first saves time for every department. It gives them all the essential details they need, the structure they want, and the foundations they’ll love to refer back to and sense check against.
Put message first, speed up processes and improve collaborative output across your business.
7. Aligns all your communications
Get buy-in. Get it first, get it clearly, and get better results. That’s another of the huge benefits of message first marketing. It unites your team around your key message, and inspires organisation-wide buy-in from the ground up, so everyone is reciting the same mantra, hitting the same value points, and pushing in the same direction,
8. Saves money
Minimise the risk of costly mistakes – like design fails, disconnected marketing channels, or sales collateral that misses the mark. Message first reduces the time, energy and cost you have to devote to every process, because your key foundations were put place before anything else.
You (and those you work with) will know what works, and what doesn’t, before you start producing any customer-facing outputs.
9. Improves revenue AND profit
Message first doesn’t just save you money. It makes you money. It focuses all your efforts on the communication that’s sure to instantly resonate with your prospects and customers. You’re telling your audience what they want to hear.
Message first makes sure every output – whether it’s a new brand strapline, updated website, promotional email or instruction manual – lands right, first time, every time.
It’ll cut your costs, and it’ll improve your profit margins. If you’re an agency looking for new ways to bill, it could open up new revenue streams. And it will continually bring in new prospects and keep existing customers even closer.
Message First – It just works
It delivers clearer, smarter, more successful marketing campaigns.
It focuses every piece of content you produce with absolute clarity.
It’s what some of the biggest names in business practice.
The benefits of Message First are clear. It’s the single, simplest way to transform your marketing and guarantee greater success.
Ben Hampson
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