If you want to stay warm and comfortable when you’re up to your armpits in snow, you’d like some reassurance that the coat you buy is up to the task. That’s why Columbia Sportswear are all in on proving their products are tested tough.

Ask anyone to name a car brand associated with safety, and they’ll give the same answer every time. Volvo. Pick any Volvo ad from the last sixty years, and you’ll see the power of message first in practice.

Cogent Hire does credit hire the right way. And that means starting with a strong, memorable message to underpin their whole brand. That’s why they turned to HNW.

For over a century, IBM has led the way in computing technology, becoming one of the world’s most widely known brands. It’s all down to putting message first.

Marks & Spencer (M&S) needs no introduction if you’ve spent any time in the UK. It’s one the country’s oldest retailers, renowned for its quality food, clothing and homeware. Here’s how the UK’s most trusted brand puts message first.

Surreal is a fast growing food brand that makes fun and delicious cereal inspired by the flavours children love – except it’s healthy, high in protein, and aimed at adults.  Here’s how they put their message first.