Ask anyone to name a car brand associated with safety, and they’ll give the same answer every time. Volvo. Pick any Volvo ad from the last sixty years, and you’ll see the power of message first in practice.

There’s a reason why we don’t sell design services ourselves. It’s because our message first approach doesn’t compete with designers or design agencies. It complements them. And it delivers many benefits for them.

Laconic is a blunt, concise way of speaking. Think stereotypical Yorkshireman, Aussie cricketer, or American cowpoke.  And it’s been synonymous with the people who spoke it for 2,369 years and counting.

Why would an expert copywriting team choose to partner with agencies instead of going direct to clients? Simple. Because message first is perfect for agencies.

If Joe Biden wants to put his country first, he has to put the right message first. Like many businesses, the Democrats has are stuck with promoting the wrong message. How do they change it?

Can three little words, written by an ad agency and tweaked by a pair of 90s comedians really sum up a nation? Can a message really be that powerful?

“Be weird” implored the weird Fix co-host Glenn Fisher at this year’s weird AI or Die FixFest delve into the threats and thrills of Artificial Insemination. Not really.  Intelligence. It’s the unexpected...

Cogent Hire does credit hire the right way. And that means starting with a strong, memorable message to underpin their whole brand. That’s why they turned to HNW.

Victoria Bitter – or VB – is Australia’s first and only billion dollar beer brand. What makes them so recognisable? Easy. A strong message.

Finding your key message? Putting it first?
That’s easy to do, when you put all the foundations in place with our three-step message first methodology. 

Clear, focused brand messaging makes a huge difference. It drives results. And when you put message first, the benefits are even clearer….as you’ll see. 

For over a century, IBM has led the way in computing technology, becoming one of the world’s most widely known brands. It’s all down to putting message first.

Marks & Spencer (M&S) needs no introduction if you’ve spent any time in the UK. It’s one the country’s oldest retailers, renowned for its quality food, clothing and homeware. Here’s how the UK’s most trusted brand puts message first.

Surreal is a fast growing food brand that makes fun and delicious cereal inspired by the flavours children love – except it’s healthy, high in protein, and aimed at adults.  Here’s how they put their message first.

Hampson Nattan Williams, the message-first marketing agency, has been handed the strategic messaging brief for handl Group.

It’s the age old debate. Copy or design? Design or copy? Then along comes message first to ask – why not both?

Why is the way you talk so important? Let’s unpack the benefits of tone of voice – for agencies and their clients.

Do you honestly, really, hand-on-heart know what you’re selling? Are you sure? The inventors of textured plastic wallpaper didn’t.

We all want what we can’t have, says Ben Hampson. It’s called the scarcity effect, and it’ll work in your marketing.

People like it when Ben Hampson falls over. There’s a reason for that. It’s all about psychology. It applies to copywriting too.

When Manchester’s SICK! Festival needed to get the word out about their event, they needed a message. Fortunately, they knew exactly who to turn to.

In June 2019, Hampson Nattan Williams hosted the first ever Creative North conference. Here’s what our own Andrew Nattan learned.