BRAND MESSAGING & GUIDELINES
Sharper Visuals? Stronger Identity? Branding All Starts With Message
Brand messaging is crucial. What your brand stands for, what your brand looks and feels like. What your brand does, and why people should buy from you. That’s all in your brand messaging.
So how do you get that right?
By putting your message first.
A verbal brand identity that helps you
Learn who you really are
as we help you discover and define your brand’s true personality, values, purpose and mission.
Understand what that means
with our comprehensive verbal identities, tone guidelines and brand bibles.
And show the world
with a compelling message that captures everything you offer to clients.
HNW have been game-changing for our business. The tone of voice workshops, the brand building, it all delivers the right tone, the right message and the right structure for maximum impact
Marlowe Fire & Security
Brand messaging that delivers results Brand messaging that delivers results Brand messaging that delivers results Brand messaging that delivers results
That looks nice…
But what are you trying to say? Applying message first to branding takes you far beyond visuals and into the meaning that guarantees a brand is memorable, identifiable and successful.
You need to look inwards
to understand a company’s purpose, mission, vision, values and personality, through in-depth interviews, interactive workshops, and insightful customer and market analysis.
Before you face outwards
and deploy what you’ve found with engaging brand promises, positioning statements and value propositions, delivered in a unique tone of voice, to sum up that all important killer idea – the brand message.
Say goodbye to Mr. Sounds-Like-Everyone-Else
Who would your customers rather buy from? Mr “We’re human and honest. We use short sentences. We never use the Oxford comma” or the real you? The one with a voice that snaps, slaps or sings? Reveal your real voice, and make it the cornerstone of your brand identity and message.
Experience Travel Group
Sophie Tonge, Director
Building your brand message Building your brand message Building your brand message Building your brand message
Your brand message is your clear, compelling central idea, succinctly expressed. It lays the foundations for your visual and verbal identity, and acts as a map for all your marketing. To create it, we focus on every individual building block.