Dennis Cronin

Ask anyone to name a car brand associated with safety, and they’ll give the same answer every time. Volvo. Pick any Volvo ad from the last sixty years, and you’ll see the power of message first in practice.

There’s a reason why we don’t sell design services ourselves. It’s because our message first approach doesn’t compete with designers or design agencies. It complements them. And it delivers many benefits for them.

Laconic is a blunt, concise way of speaking. Think stereotypical Yorkshireman, Aussie cricketer, or American cowpoke.  And it’s been synonymous with the people who spoke it for 2,369 years and counting.

Why would an expert copywriting team choose to partner with agencies instead of going direct to clients? Simple. Because message first is perfect for agencies.

If Joe Biden wants to put his country first, he has to put the right message first. Like many businesses, the Democrats has are stuck with promoting the wrong message. How do they change it?