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Message First in Practice: Surreal
Brand Identity
Andrew Nattan
May 21, 2024
Surreal is a fast growing food brand that makes fun and delicious cereal inspired by the flavours children love - except it’s healthy, high in protein, and aimed at adults. Here's how they put their message first.
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AI or Dead Spanish Poet
Copywriting
Martin J. Williams
July 12, 2024
“Be weird” implored the weird Fix co-host Glenn Fisher at this year’s weird AI or Die FixFest delve into the threats and thrills of Artificial Insemination. Not really. Intelligence. It’s the unexpected...
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Writing for Behaviour – The Scarcity Effect
Copywriting
Ben Hampson
December 7, 2020
We all want what we can’t have, says Ben Hampson. It’s called the scarcity effect, and it’ll work in your marketing.
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Writing for Behaviour – The Pratfall Effect
Copywriting
Ben Hampson
November 20, 2020
People like it when Ben Hampson falls over. There’s a reason for that. It’s all about psychology. It applies to copywriting too.
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