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Message First in Practice: Surreal

Surreal is a fast growing food brand that makes fun and delicious cereal inspired by the flavours children love - except it’s healthy, high in protein, and aimed at adults. Here's how they put their message first.

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Get Your Tone of Voice Right, You’ll Be Remembered Forever

Laconic is a blunt, concise way of speaking. Think stereotypical Yorkshireman, Aussie cricketer, or American cowpoke. And it’s been synonymous with the people who spoke it for 2,369 years and counting.

Message First is Perfect for Agencies

Why would an expert copywriting team choose to partner with agencies instead of going direct to clients? Simple. Because message first is perfect for agencies.

Football Comes Home – The Ghost of a Message

Can three little words, written by an ad agency and tweaked by a pair of 90s comedians really sum up a nation? Can a message really be that powerful?

Making a Message: Cogent Hire

Cogent Hire does credit hire the right way. And that means starting with a strong, memorable message to underpin their whole brand. That’s why they turned to HNW.

Message First in Practice: Victoria Bitter

Victoria Bitter – or VB – is Australia’s first and only billion dollar beer brand. What makes them so recognisable? Easy. A strong message.

Message First in Practice: IBM

For over a century, IBM has led the way in computing technology, becoming one of the world’s most widely known brands. It’s all down to putting message first.

Message First in Practice: Surreal

Surreal is a fast growing food brand that makes fun and delicious cereal inspired by the flavours children love – except it’s healthy, high in protein, and aimed at adults. Here’s how they put their message first.

Your Product Isn’t What You Think It Is

Do you honestly, really, hand-on-heart know what you’re selling? Are you sure? The inventors of textured plastic wallpaper didn’t.

What I learned from Creative North

In June 2019, Hampson Nattan Williams hosted the first ever Creative North conference. Here’s what our own Andrew Nattan learned.