Some industries are a hotbed of creativity when it comes to messaging. Others aren’t. But that brings an opportunity for the businesses willing to put their message first. Cybersecurity is a perfect example where a strong message will give you a real competitive advantage.

If you want to stay warm and comfortable when you’re up to your armpits in snow, you’d like some reassurance that the coat you buy is up to the task. That’s why Columbia Sportswear are all in on proving their products are tested tough.

Laconic is a blunt, concise way of speaking. Think stereotypical Yorkshireman, Aussie cricketer, or American cowpoke.  And it’s been synonymous with the people who spoke it for 2,369 years and counting.

Why would an expert copywriting team choose to partner with agencies instead of going direct to clients? Simple. Because message first is perfect for agencies.

Can three little words, written by an ad agency and tweaked by a pair of 90s comedians really sum up a nation? Can a message really be that powerful?

Cogent Hire does credit hire the right way. And that means starting with a strong, memorable message to underpin their whole brand. That’s why they turned to HNW.

Victoria Bitter – or VB – is Australia’s first and only billion dollar beer brand. What makes them so recognisable? Easy. A strong message.

For over a century, IBM has led the way in computing technology, becoming one of the world’s most widely known brands. It’s all down to putting message first.

Surreal is a fast growing food brand that makes fun and delicious cereal inspired by the flavours children love – except it’s healthy, high in protein, and aimed at adults.  Here’s how they put their message first.

Do you honestly, really, hand-on-heart know what you’re selling? Are you sure? The inventors of textured plastic wallpaper didn’t.

In June 2019, Hampson Nattan Williams hosted the first ever Creative North conference. Here’s what our own Andrew Nattan learned.