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Message First in Practice: Surreal
Brand Identity
Andrew Nattan
May 21, 2024
Surreal is a fast growing food brand that makes fun and delicious cereal inspired by the flavours children love - except it’s healthy, high in protein, and aimed at adults. Here's how they put their message first.
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Get Your Tone of Voice Right, You’ll Be Remembered Forever
Tone of Voice
Andrew Nattan
August 13, 2024
Laconic is a blunt, concise way of speaking. Think stereotypical Yorkshireman, Aussie cricketer, or American cowpoke. And it’s been synonymous with the people who spoke it for 2,369 years and counting.
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The five powerful benefits of a crystal clear brand tone of voice
Tone of Voice
Ben Hampson
December 17, 2020
Why is the way you talk so important? Let’s unpack the benefits of tone of voice – for agencies and their clients.
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