Some industries are a hotbed of creativity when it comes to messaging. Others aren’t. But that brings an opportunity for the businesses willing to put their message first. Cybersecurity is a perfect example where a strong message will give you a real competitive advantage.

If you want to stay warm and comfortable when you’re up to your armpits in snow, you’d like some reassurance that the coat you buy is up to the task. That’s why Columbia Sportswear are all in on proving their products are tested tough.

Ask anyone to name a car brand associated with safety, and they’ll give the same answer every time. Volvo. Pick any Volvo ad from the last sixty years, and you’ll see the power of message first in practice.

There’s a reason why we don’t sell design services ourselves. It’s because our message first approach doesn’t compete with designers or design agencies. It complements them. And it delivers many benefits for them.

Why would an expert copywriting team choose to partner with agencies instead of going direct to clients? Simple. Because message first is perfect for agencies.

If Joe Biden wants to put his country first, he has to put the right message first. Like many businesses, the Democrats has are stuck with promoting the wrong message. How do they change it?

Can three little words, written by an ad agency and tweaked by a pair of 90s comedians really sum up a nation? Can a message really be that powerful?

It’s the age old debate. Copy or design? Design or copy? Then along comes message first to ask – why not both?