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Message First in Practice: Surreal
Brand Identity

Andrew Nattan
May 21, 2024
Surreal is a fast growing food brand that makes fun and delicious cereal inspired by the flavours children love - except it’s healthy, high in protein, and aimed at adults. Here's how they put their message first.
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Message First Is Perfect For Designers
Message First

Ben Hampson
September 5, 2024
There’s a reason why we don’t sell design services ourselves. It’s because our message first approach doesn’t compete with designers or design agencies. It complements them. And it delivers many benefits for them.
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Which comes first? Content or design?
Copywriting

Ben Hampson
February 16, 2021
It’s the age old debate. Copy or design? Design or copy? Then along comes message first to ask – why not both?
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Impactful copy starts with message. Time you discovered yours?
Let’s put your message first?