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Message First in Practice: Surreal
Brand Identity
Andrew Nattan
May 21, 2024
Surreal is a fast growing food brand that makes fun and delicious cereal inspired by the flavours children love - except it’s healthy, high in protein, and aimed at adults. Here's how they put their message first.
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AI or Dead Spanish Poet
Copywriting
Martin J. Williams
July 12, 2024
“Be weird” implored the weird Fix co-host Glenn Fisher at this year’s weird AI or Die FixFest delve into the threats and thrills of Artificial Insemination. Not really. Intelligence. It’s the unexpected...
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Which comes first? Content or design?
Copywriting
Ben Hampson
February 16, 2021
It’s the age old debate. Copy or design? Design or copy? Then along comes message first to ask – why not both?
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