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Message First in Practice: Surreal
Surreal is a fast growing food brand that makes fun and delicious cereal inspired by the flavours children love - except it’s healthy, high in protein, and aimed at adults. Here's how they put their message first.
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Message First Is Perfect For Designers
There’s a reason why we don’t sell design services ourselves. It’s because our message first approach doesn’t compete with designers or design agencies. It complements them. And it delivers many benefits for them.
Message First is Perfect for Agencies
Why would an expert copywriting team choose to partner with agencies instead of going direct to clients? Simple. Because message first is perfect for agencies.
The five powerful benefits of a crystal clear brand tone of voice
Why is the way you talk so important? Let’s unpack the benefits of tone of voice – for agencies and their clients.
Your Product Isn’t What You Think It Is
Do you honestly, really, hand-on-heart know what you’re selling? Are you sure? The inventors of textured plastic wallpaper didn’t.