Latest News
Message First in Practice: Surreal
Brand Identity
Andrew Nattan
May 21, 2024
Surreal is a fast growing food brand that makes fun and delicious cereal inspired by the flavours children love - except it’s healthy, high in protein, and aimed at adults. Here's how they put their message first.
Read More
Filter categories
Get Your Tone of Voice Right, You’ll Be Remembered Forever
Tone of Voice
Andrew Nattan
August 13, 2024
Laconic is a blunt, concise way of speaking. Think stereotypical Yorkshireman, Aussie cricketer, or American cowpoke. And it’s been synonymous with the people who spoke it for 2,369 years and counting.
Read More
Making a Message: Cogent Hire
Brand Identity
Andrew Nattan
July 12, 2024
Cogent Hire does credit hire the right way. And that means starting with a strong, memorable message to underpin their whole brand. That’s why they turned to HNW.
Read More
The five powerful benefits of a crystal clear brand tone of voice
Tone of Voice
Ben Hampson
December 17, 2020
Why is the way you talk so important? Let’s unpack the benefits of tone of voice – for agencies and their clients.
Read More
Load More