Using ChatGPT, Claude and Gemini to help create content for your marketing? Make sure it’s grounded in your brand tone of voice guidelines. No random inappropriate words. No generic fluff. No AI slop. See how our AI-TOV approach is designed to support and improve your marketing, not churn out filler.

Brand tone of voice has always been important, as we’ve been banging on about for years. Yet too many businesses don’t invest in it, even when every business sounds like everyone else with AI singularity.

Laconic is a blunt, concise way of speaking. Think stereotypical Yorkshireman, Aussie cricketer, or American cowpoke.  And it’s been synonymous with the people who spoke it for 2,369 years and counting.

Cogent Hire does credit hire the right way. And that means starting with a strong, memorable message to underpin their whole brand. That’s why they turned to HNW.

Why is the way you talk so important? Let’s unpack the benefits of tone of voice – for agencies and their clients.