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Why Most Marketing Doesn’t Work
Message First
Martin J. Williams
August 28, 2025
71% of marketers think they sound different (but don’t). Learn how to stand out in a sea of sameness.
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AI or Dead Spanish Poet
Copywriting
Martin J. Williams
July 12, 2024
“Be weird” implored the weird Fix co-host Glenn Fisher at this year’s weird AI or Die FixFest delve into the threats and thrills of Artificial Insemination. Not really. Intelligence. It’s the unexpected...
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HNW’s Message-First Marketing. It’s SICK!
Press
Martin J. Williams
August 20, 2019
When Manchester’s SICK! Festival needed to get the word out about their event, they needed a message. Fortunately, they knew exactly who to turn to.
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Impactful copy starts with message. Time you discovered yours?
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