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Message First in Practice: Surreal
Surreal is a fast growing food brand that makes fun and delicious cereal inspired by the flavours children love - except it’s healthy, high in protein, and aimed at adults. Here's how they put their message first.
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AI or Dead Spanish Poet
“Be weird” implored the weird Fix co-host Glenn Fisher at this year’s weird AI or Die FixFest delve into the threats and thrills of Artificial Insemination. Not really. Intelligence. It’s the unexpected...
Which comes first? Content or design?
It’s the age old debate. Copy or design? Design or copy? Then along comes message first to ask – why not both?
Your Product Isn’t What You Think It Is
Do you honestly, really, hand-on-heart know what you’re selling? Are you sure? The inventors of textured plastic wallpaper didn’t.
Writing for Behaviour – The Scarcity Effect
We all want what we can’t have, says Ben Hampson. It’s called the scarcity effect, and it’ll work in your marketing.
Writing for Behaviour – The Pratfall Effect
People like it when Ben Hampson falls over. There’s a reason for that. It’s all about psychology. It applies to copywriting too.