BRAND TONE OF VOICE & GUIDELINES
Most businesses sound like most businesses. We fix that.
How do you recognise a brand? Sure, the logo and colour schemes help, but it’s also how you communicate. The way you write, the way you talk. Get your tone of voice right, and your brand will always be instantly recognisable. Don’t bother, and you’ll sound like everyone else.
Our tone of voice workshops and guidelines show you the right way to find the right tone.
It’s the most effective way to stand out from the crowd.
Three steps to a pitch-perfect tone
You reveal
in a custom tone of voice workshop that brings in insights from across your whole business
We codify
with useful, in-depth tone of voice guidelines that go far beyond most brand books
Your brand talks
supported by our expert copywriters who’ll write in your tone, or by training your team so they can use it effortlessly
Working with HNW has been really enjoyable. Their tone of voice workshop helped us to establish not just our TOV but focus on our values so we communicate to our customers in a way that feels intuitive and personable.
Finding your brand voice Finding your brand voice Finding your brand voice Finding your brand voice
Interactive tone of voice workshops
that use a tried and tested process to give each member of your team the chance to share their ideas and opinions. Together, we’ll reveal and shape a unique tone of voice that authentically represents how your business communicates with clients, prospects, and each other.
In-depth guidance
that goes beyond the traditional two paragraphs hidden at the back of a brand book. Our tone of voice guidelines give guidance on how to communicate your chosen tone – or add much-needed depth and value to brand identities and corporate bibles.
To support your message
by ensuring it’s always communicated in the right tone – a unique, engaging voice that your audience will genuinely relate to. Whether we’re creating your content or training your staff, you can be sure everyone is speaking in a single voice. Yours.
The trusted tone of voice experts
Our tone of voice workshops have been used by brands to bring their teams together and unify their communications. They’ve helped agencies to supplement their positioning and branding efforts. And because they can be delivered online, they’ve been resold by our partners to clients the world over.